Fanatics Debuts “We’re Still Wearing It” Campaign Honoring Lionel Messi Ahead of World Cup Final
Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel,...
Key points
- Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi’s iconic number 10 jersey and declares “You Can’t Hang It Up While We’re Still Wearing It.” Fanatics debuted a short film called “We’re Still Wearing It” Sunday morning, which features a Spanish-language version of the song “Don’t Cry For Me Argentina” by Luz Gaggi, a finalist on Argentina’s The Voice.
- Watch: Fanatics says that the film, which is set in Buenos Aires, was cast entirely with real fans of Messi, going so far as to source extras from an Argentinian fan group.
- It is also filled with Easter eggs that reference Messi and his career, including jerseys that span his entire run for the Argentinian national team.
- Over the next two days, Fanatics will also erect “We’re Still Wearing It” billboards in a dozen cities from around the world, many with connections to Messi, including in Rosario, Argentina, where Messi was born; Barcelona and Paris, cities where he’s played; Lake Town, India, home to a 70-foot Messi statue.
What happened
Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi’s iconic number 10 jersey and declares “You Can’t Hang It Up While We’re Still Wearing It.” Fanatics debuted a short film called “We’re Still Wearing It” Sunday morning, which features a Spanish-language version of the song “Don’t Cry For Me Argentina” by Luz Gaggi, a finalist on Argentina’s The Voice. Watch: Fanatics says that the film, which is set in Buenos Aires, was cast entirely with real fans of Messi, going so far as to source extras from an Argentinian fan group. It is also filled with Easter eggs that reference Messi and his career, including jerseys that span his entire run for the Argentinian national team. Over the next two days, Fanatics will also erect “We’re Still Wearing It” billboards in a dozen cities from around the world, many with connections to Messi, including in Rosario, Argentina, where Messi was born; Barcelona and Paris, cities where he’s played; Lake Town, India, home to a 70-foot Messi statue. Later today, Messi...