Malaysian Sci-Fi ‘Mimpi Kita: Castle in the Air’ Lands Distributor and Sales Agent Abnormal Studios (EXCLUSIVE)
Malaysia’s Abnormal Studios has picked up theatrical distribution rights for Malaysia and Brunei to “Mimpi Kita: Castle in the Air,” the science-fiction...
Key points
- Malaysia’s Abnormal Studios has picked up theatrical distribution rights for Malaysia and Brunei to “Mimpi Kita: Castle in the Air,” the science-fiction fantasy feature that recently participated in the NAFF Project Market‘s It Project strand at the Bucheon International Fantastic Film Festival.
- The company will also serve as the film’s worldwide international sales agent, excluding those two territories, when it launches the title at the Asian Contents & Film Market (ACFM) in Busan this October.
- Its recent releases include “How to Make Millions Before Grandma Dies” and “Twilight of the Warriors: Walled In.” For “Mimpi Kita,” the company will work with the filmmakers on marketing assets and domestic rollout strategy, incorporating Kotodama Lab’s audience-engagement algorithm into the theatrical campaign.
- Kotodama’s strategy for audience building is very impressive and aligns with how we foresee distribution innovating for the future, and we’re excited to work with the Mimpi Kita team to explore how we can bring our expertise to growing an audience in the region,” said Stephanie Lee, director of international business at Abnormal Studios.
What happened
Malaysia’s Abnormal Studios has picked up theatrical distribution rights for Malaysia and Brunei to “Mimpi Kita: Castle in the Air,” the science-fiction fantasy feature that recently participated in the NAFF Project Market‘s It Project strand at the Bucheon International Fantastic Film Festival. The company will also serve as the film’s worldwide international sales agent, excluding those two territories, when it launches the title at the Asian Contents & Film Market (ACFM) in Busan this October. Its recent releases include “How to Make Millions Before Grandma Dies” and “Twilight of the Warriors: Walled In.” For “Mimpi Kita,” the company will work with the filmmakers on marketing assets and domestic rollout strategy, incorporating Kotodama Lab’s audience-engagement algorithm into the theatrical campaign. Kotodama’s strategy for audience building is very impressive and aligns with how we foresee distribution innovating for the future, and we’re excited to work with the Mimpi Kita team to explore how we can bring our expertise to growing an audience in the region,” said Stephanie Lee, director of international business at Abnormal Studios. “Abnormal Studios stands out because...