Martin Scorsese Stars in ‘Family Blend’ Directed by Daughter Francesca for Coffee Brand Lavazza
Martin Scorsese took a break from the director’s chair to step in front of the camera for a change for Lavazza’s new branded miniseries Family Blend...
Key points
- Martin Scorsese took a break from the director’s chair to step in front of the camera for a change for Lavazza’s new branded miniseries Family Blend celebrating “the magic of coffee.” True to its title, Scorsese isn’t alone in the project as it’s directed by and co-starring his daughter, Francesca Scorsese.
- There’s a lot of blending going on, too, in the locations and content as Francesca filmed the branded series in places that have helped shape her father’s life and creative efforts, like the Little Italy neighborhood in New York and his own virtual production center in Brooklyn.
- Related Stories “The Family Blend series shows how coffee acts as a universal bridge, bringing together different stories and creative visions,” said Lavazza Group chief marketing officer Carlo Colpo of the project, which aligns with the brand’s communication platform “Pleasure Makes Us Human.” “With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity.
- The collaboration with Martin and Francesca Scorsese brings to life a unique dialogue that blends the depth of cinematic language with modern digital formats.” Credit for Family Blend goes to Romilda De Luca of RDL Worldwide/Publicis Group and Lisa Frechette of Sikelia Productions.
What happened
Martin Scorsese took a break from the director’s chair to step in front of the camera for a change for Lavazza’s new branded miniseries Family Blend celebrating “the magic of coffee.” True to its title, Scorsese isn’t alone in the project as it’s directed by and co-starring his daughter, Francesca Scorsese. There’s a lot of blending going on, too, in the locations and content as Francesca filmed the branded series in places that have helped shape her father’s life and creative efforts, like the Little Italy neighborhood in New York and his own virtual production center in Brooklyn. Related Stories “The Family Blend series shows how coffee acts as a universal bridge, bringing together different stories and creative visions,” said Lavazza Group chief marketing officer Carlo Colpo of the project, which aligns with the brand’s communication platform “Pleasure Makes Us Human.” “With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity. The collaboration with Martin and Francesca Scorsese brings to life a unique dialogue that blends the depth of cinematic language with modern...