Netflix says around 300 titles used generative AI
Netflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production. The streaming service revealed the news in...
Key points
- Netflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production.
- The streaming service revealed the news in its second-quarter earnings report released on Thursday, saying it’s “increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost.” Netflix says around 300 titles used generative AI Some titles used AI to create ‘enhanced crowds, historical battle sequences, and worldbuilding establishing shots.’ Some titles used AI to create ‘enhanced crowds, historical battle sequences, and worldbuilding establishing shots.’ It also provided some examples of titles that used AI, including Glory, Brasil 70: A Saga do Tri, and The American Experiment.
- These films used the technology to “create highly complex sequences,” including “enhanced crowds, historical battle sequences, and worldbuilding establishing shots.” Netflix co-CEO Ted Sarandos said last year that it used AI to create a scene in the sci-fi series The Eternaut because it was faster and cheaper.
- Netflix reported earning $12.56 billion over the past few months, and says it’s still on track to double its ad revenue to $3 billion.
What happened
Netflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production. The streaming service revealed the news in its second-quarter earnings report released on Thursday, saying it’s “increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost.” Netflix says around 300 titles used generative AI Some titles used AI to create ‘enhanced crowds, historical battle sequences, and worldbuilding establishing shots.’ Some titles used AI to create ‘enhanced crowds, historical battle sequences, and worldbuilding establishing shots.’ It also provided some examples of titles that used AI, including Glory, Brasil 70: A Saga do Tri, and The American Experiment. These films used the technology to “create highly complex sequences,” including “enhanced crowds, historical battle sequences, and worldbuilding establishing shots.” Netflix co-CEO Ted Sarandos said last year that it used AI to create a scene in the sci-fi series The Eternaut because it was faster and cheaper. Netflix reported earning $12.56 billion over the past few months, and says it’s still on track to double its ad revenue to $3 billion. In its letter...