OpenAI bets on families as ChatGPT goes deeper into households
More than three years after ChatGPT’s launch brought generative AI into the mainstream, OpenAI is broadening its focus beyond individual users to...
Key points
- More than three years after ChatGPT’s launch brought generative AI into the mainstream, OpenAI is broadening its focus beyond individual users to families.
- OpenAI is hiring a dedicated product manager in San Francisco to build experiences for families, caregivers, and older adults across its products.
- The hiring comes as ChatGPT’s audience continues to broaden beyond younger users.
- According to Sensor Tower estimates shared exclusively with TechCrunch, the share of ChatGPT users aged 35 and older globally rose to 31% in Q2 from 26% a year earlier, while the share of users aged 18 to 24 fell to 29% from 34%.
What happened
More than three years after ChatGPT’s launch brought generative AI into the mainstream, OpenAI is broadening its focus beyond individual users to families. OpenAI is hiring a dedicated product manager in San Francisco to build experiences for families, caregivers, and older adults across its products. The hiring comes as ChatGPT’s audience continues to broaden beyond younger users. According to Sensor Tower estimates shared exclusively with TechCrunch, the share of ChatGPT users aged 35 and older globally rose to 31% in Q2 from 26% a year earlier, while the share of users aged 18 to 24 fell to 29% from 34%. Copilot, however, skews older, with 20% of its users aged 45 and above, compared with 14% for Claude, 12% for Gemini, and 11% for ChatGPT. smartphone users who are parents, Gemini had the widest reach at 32% in Q2, followed by ChatGPT at 24%, Claude at 4%, and Copilot at 2%.