Roku Hikes Hardware Prices by Up to 60%
Roku is increasing the cost of its popular streaming players by up to $50, with one report suggesting that the AI-influenced “RAMageddon” is to blame. The...
Key points
- Roku is increasing the cost of its popular streaming players by up to $50, with one report suggesting that the AI-influenced “RAMageddon” is to blame.
- The biggest increases are for Roku’s flagship devices — the Roku Ultra and Streambar SE — which will increase in price from $100 to $150.
- Meanwhile, the popular Roku Streaming Stick 4K now costs 60% more, at $80.
- The price changes are as follows: In my review of the Roku Ultra, I call it “undoubtedly the best Roku yet,” though I identify the identically priced Google Streamer as even better.
What happened
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Roku is increasing the cost of its popular streaming players by up to $50, with one report suggesting that the AI-influenced “RAMageddon” is to blame. The biggest increases are for Roku’s flagship devices — the Roku Ultra and Streambar SE — which will increase in price from $100 to $150. Meanwhile, the popular Roku Streaming Stick 4K now costs 60% more, at $80. The price changes are as follows: In my review of the Roku Ultra, I call it “undoubtedly the best Roku yet,” though I identify the identically priced Google Streamer as even better. But with a 50% cost increase, the Roku device now becomes less recommendable, and if you’re looking for a sub-$100 player, you should get the Google option while it stays at its current price. Roku is the most popular streaming platform, with up to 100 million streaming households, and the company was recently acquired by Fox for $22 billion.