‘Shark Tank India’ Sets Season 6 With Parrot Campaign on SonyLIV (EXCLUSIVE)
“Shark Tank India” has unveiled “#DontBeATota,” a campaign taking aim at founders who mistake the language of entrepreneurship for the substance of it, as...
Key points
- “Shark Tank India” has unveiled “#DontBeATota,” a campaign taking aim at founders who mistake the language of entrepreneurship for the substance of it, as the show opens its sixth season for entries on streamer SonyLIV.
- It poses a pointed question: has the language of entrepreneurship begun to overshadow the business itself?
- The character is built around a simple contrast: anyone can memorize the vocabulary of entrepreneurship, but only founders who understand their business can actually build one.
- Popular on Variety Aman Gupta, a Shark on “Shark Tank India” and co-founder of boAt and founder of Off/Beat, said: “If repeating startup buzzwords was enough to build a business, we would all be investing in parrots.
What happened
“Shark Tank India” has unveiled “#DontBeATota,” a campaign taking aim at founders who mistake the language of entrepreneurship for the substance of it, as the show opens its sixth season for entries on streamer SonyLIV. It poses a pointed question: has the language of entrepreneurship begun to overshadow the business itself? The character is built around a simple contrast: anyone can memorize the vocabulary of entrepreneurship, but only founders who understand their business can actually build one. Popular on Variety Aman Gupta, a Shark on “Shark Tank India” and co-founder of boAt and founder of Off/Beat, said: “If repeating startup buzzwords was enough to build a business, we would all be investing in parrots. That’s the thought behind this campaign. Over the years, ‘Shark Tank India’ has helped make entrepreneurship part of mainstream conversations, and that’s something we are incredibly proud of.
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