Why ‘Call of Duty’ Is Making Its Fanatics Fest Debut With ‘Modern Warfare 4’ — And Bringing ‘Obsession’ Star Inde Navarrette Along for the Mission
Activision wants “Call of Duty: Modern Warfare 4” to be your new obsession. And featured right alongside those top brands will be the Xbox-produced “Call...
Key points
- Activision wants “Call of Duty: Modern Warfare 4” to be your new obsession.
- And featured right alongside those top brands will be the Xbox-produced “Call of Duty: Modern Warfare 4,” the first-ever video game to take a headlining spot at Fanatics Fest.
- We heard that with the Knicks players.” Following two years of back-to-back “Black Ops” releases, Bahl and the Activision team wanted to approach the marketing for this year’s new “Call of Duty” installment — a “Modern Warfare” game from Xbox’s Infinity Ward studio — differently by getting as many fans to demo the game as possible before its Oct.
- But I think getting back to those days of going to events, going to experiences, and allowing people to play — we knew we wanted to do that.” Because the “Venn diagram is so strong” between “Call of Duty” gamers and sports fans, Bahl and co.
What happened
Activision wants “Call of Duty: Modern Warfare 4” to be your new obsession. And featured right alongside those top brands will be the Xbox-produced “Call of Duty: Modern Warfare 4,” the first-ever video game to take a headlining spot at Fanatics Fest. We heard that with the Knicks players.” Following two years of back-to-back “Black Ops” releases, Bahl and the Activision team wanted to approach the marketing for this year’s new “Call of Duty” installment — a “Modern Warfare” game from Xbox’s Infinity Ward studio — differently by getting as many fans to demo the game as possible before its Oct. But I think getting back to those days of going to events, going to experiences, and allowing people to play — we knew we wanted to do that.” Because the “Venn diagram is so strong” between “Call of Duty” gamers and sports fans, Bahl and co. It’s also such a nostalgic part of my childhood that I love to return to.” Along with drawing a connection between sports, pop culture and “CoD,” Activision’s mission this weekend is to capitalize heavily on Fanatics Fest’s location in New York City — a setting in “Modern Warfare 4.” Bahl wants to highlight how much NYC culture, including the Wu-Tang...
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