India’s Yash Raj Films Launches Raah Records With Aman Single ‘Jaadugari’ (EXCLUSIVE)
India’s Yash Raj Films (YRF) has launched Raah Records, a new record label and artist incubator built to discover and develop original Indian music talent...
Key points
- India’s Yash Raj Films (YRF) has launched Raah Records, a new record label and artist incubator built to discover and develop original Indian music talent outside of film soundtracks.
- YRF, one of India’s leading privately held entertainment studios, said Raah Records is structured as an ongoing creative partnership with artists rather than a conventional release-driven label.
- Akshaye Widhani, CEO of Yash Raj Films, said: “Raah Records represents an important strategic expansion of Yash Raj Films’ music business,” Widhani said.
- Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers.” Popular on Variety Nakul Sharma, senior general manager – music management at Yash Raj Films, will lead Raah Records.
What happened
India’s Yash Raj Films (YRF) has launched Raah Records, a new record label and artist incubator built to discover and develop original Indian music talent outside of film soundtracks. YRF, one of India’s leading privately held entertainment studios, said Raah Records is structured as an ongoing creative partnership with artists rather than a conventional release-driven label. Akshaye Widhani, CEO of Yash Raj Films, said: “Raah Records represents an important strategic expansion of Yash Raj Films’ music business,” Widhani said. Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers.” Popular on Variety Nakul Sharma, senior general manager – music management at Yash Raj Films, will lead Raah Records. “Raah Records was built on a belief that artists need time, they need trust, and they need the space to grow into who they already are,” Sharma said. Aman is exactly the kind of artist we built Raah for, and ‘Jaadugari’ felt like a fitting way to begin his journey and the label’s.” YRF said more artists will be signed and more music released as Raah Records...