Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters

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This developing story was originally reported by Billboard on Aug 07, 2026. Our editorial team has summarized and analyzed this important update for our readers in Entertainment & Media.

Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters - Billboard
Entertainment

Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters

- 2 min read - Source: Billboard
TOP SUMMARY

Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters Home to girl group ATARASHII GAKKO!, the Japanese company is...

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Key points

  • Japanese Entertainment Company ASOBISYSTEM Launches U.S.
  • Division, Reveals New Headquarters Home to girl group ATARASHII GAKKO!, the Japanese company is the latest to expand into the U.S.
  • Trending on Billboard Japanese entertainment company ASOBISYSTEM is expanding into North America with the launch of ASOBISYSTEM USA, it was announced on Thursday (Aug.
  • According to a press release, ASOBISYSTEM USA is meant to “accelerate the company’s expansion across North America and deepen its investment in one of the world’s fastest-growing markets for Japanese entertainment.” “ASOBISYSTEM views the launch of its U.S.

What happened

Japanese Entertainment Company ASOBISYSTEM Launches U.S. Division, Reveals New Headquarters Home to girl group ATARASHII GAKKO!, the Japanese company is the latest to expand into the U.S. Trending on Billboard Japanese entertainment company ASOBISYSTEM is expanding into North America with the launch of ASOBISYSTEM USA, it was announced on Thursday (Aug. According to a press release, ASOBISYSTEM USA is meant to “accelerate the company’s expansion across North America and deepen its investment in one of the world’s fastest-growing markets for Japanese entertainment.” “ASOBISYSTEM views the launch of its U.S. ASOBISYSTEM’s current roster includes Japanese girl group ATARASHII GAKKO!, Harajuku-based pop artist Kyary Pamyu Pamyu, producer Yasutaka Nakat and electronic duo CAPSULE. In its two decades of existence, ASOBISYSTEM has become one of Japan’s leading entertainment companies, representing more than 100 artists, creators, producers, designers and models.

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Source: Billboard

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